Mr. Matcha Branding
The approved mascot logo, brand guide, and label design for Mr. Matcha, a high-quality Japanese Matcha brand that sells Matcha powder, creative baked goods, and confections.
The brand mascot features a cat as the main character, taking inspiration from the founder’s cat named Momo. He is a proud and confident cat. He has a cheeky and loveable side, representing the playful and adventurous nature of the brand. He dressed up as a "superhero cat," representing the brand's origin from Planet Matcha, where it sources all its delicious treats.
Happy to hear your thoughts on this project. Thanks!
animal
brand
brand guide
branding
cartoon
cat
character
cute
flying
happy
identity
illustrative logo
japanese tea
kitten
label design
logo
mascot
matcha
superhero
wink
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Posted on
Sep 13, 2023
More by Alfrey Davilla | vaneltia View profile
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