Unipack, a renowned packaging company, partnered with our design agency, Webmarc, to transform its digital presence from a primarily B2B-focused entity to one that seamlessly embraces both B2B and B2C customers.

In an increasingly digitized world, transitioning from traditional business processes to online platforms is more of a necessity than a luxury. Unipack felt the need to evolve and tap into the immense potential of online commerce.

The Challenge

Our challenge was twofold: maintain and enhance the B2B experience since Unipack had built its reputation on serving large-scale businesses with their packaging needs, and introduce and optimize the B2C experience to tap into a new consumer base.

To achieve this, our team deeply understood the packaging industry, Unipack's operations, and clientele before diving into the design. We conducted competitor analyses and market trend studies to define the direction we wanted to take clearly.

Another thing that we did was to reach our new target and ask them what their needs are. We asked them to complete a survey from which we collected valuable data.

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B2C Introduction

Things were pretty straightforward once we knew what products the new target was expecting. We designed an intuitive, easy-to-navigate, and mobile-responsive interface to cater to the diverse user base.

The research helped us realize that we needed a feature allowing individual consumers to create custom packages, choose materials, and get instant quotes, and a 24/7 live chat and support system to handle varied consumer queries.

By balancing the needs of both existing and new clientele, we successfully created a holistic e-commerce platform that caters to both B2B and B2C consumers.

The numbers and feedback speak for themselves, and Unipack's digital transformation journey stands as a testament to what can be achieved when traditional businesses embrace the future. 📦 🚛 ♻️

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