SOAS - University of London
A brand refresh and website design for a prestigious higher education institution
SOAS are an internationally-focused higher education institution that attracts students from all over the world. I revamped their branding to move it away from what they described as their "student union" public image, toward something more reflective of their long and storied history as a leading, innovative university in the the heart of London.
The overarching brand concept was to frame their offering to students around the questions they themselves might pose about the world, seeking to offer them a place where they would find like-minded individuals who share the same passion for the same issues.
View the live site at www.soas.ac.uk
Motion language prototype, made in Principle
The live motion language
Various mobile designs
'Image explosion' concept
Various desktop designs