ReCycle - Bicycle Store
Overview:
In the thrilling showdown between Joseph Berry and Dan Mall during the RDL 2 - FINAL: E-Bike Minimal Big Type Web Design Esports competition on Figma, I embarked on an exciting journey to reimagine the landing page for a bicycle store specializing in e-bikes. This project allowed me to showcase my UI/UX design skills and creativity, while also putting my abilities to the test against two formidable competitors.
Challenge:
The challenge was clear: to revamp the existing landing page for an e-bike store with a focus on minimalistic design and prominent typography. Armed with the provided mood board and assets, I was ready to tackle this head-on.
Process:
Research and Analysis: I began by analyzing the current landing page, identifying its strengths and weaknesses, and understanding the target audience's preferences and expectations.
2. Inspiration from the Competition: Watching the intense competition between Joseph Berry and Dan Mall provided invaluable insights into the latest design trends and techniques. I studied their approaches and strategies, taking notes on what worked and what didn't.
3. Mood Board Integration: The provided mood board served as a foundation for my design. I meticulously integrated its color schemes, typography, and visual elements into my concept to create a cohesive and visually striking user experience.
4. Typography Dominance: As per the competition guidelines, I emphasized the use of big type to make a bold statement. Careful font selection and hierarchy were crucial in conveying the brand's message effectively.
5. Visual Elements: I leveraged the provided assets, such as high-quality images of e-bikes and lifestyle shots, to enhance the visual appeal of the page. These elements were strategically placed to complement the content and guide the user's eye.
6. User-Centric Design: Throughout the process, I maintained a strong focus on user-centered design principles. This included creating clear calls to action, ensuring responsive design for various devices, and optimizing load times for a seamless user experience.
Results:
The result of this challenging competition-inspired project is a minimalist, visually striking landing page for an e-bike store. The use of big type, harmonious color schemes, and engaging visuals work together to captivate visitors and encourage them to explore the world of e-biking. The responsive design ensures a consistent experience across different devices, while intuitive navigation helps users find what they need effortlessly.
Conclusion:
Taking inspiration from the RDL 2 competition, I successfully transformed a conventional landing page into a contemporary, user-focused masterpiece. This project is a testament to my passion for UI/UX design and my ability to adapt and innovate in a competitive environment. It showcases my skills in research, prototyping, typography, and visual design, positioning me as a valuable asset in the field of user interface and user experience design.
As a case study in my UI/UX portfolio, this project not only demonstrates my design prowess but also highlights my capacity to evolve and thrive in the ever-evolving landscape of web design. It stands as a testament to my commitment to delivering exceptional user experiences through thoughtful and creative design solutions.
Competition Stream: