Logo - Yugen

Meet Yugen: a premium tea company specializing in offering a selection of mindfulness-focused organic teas. The brand embodies this essence in its range of organic teas, sourced from pristine tea gardens around the world, to provide a mindful tea drinking experience ☕️For Yugen, I wanted to create a natural, calm and minimalist brand identity. The color palette is inspired by nature. I created a font with rounded lines to reinforce the feeling of serenity 🍃