Branding of Search App

Creating the On-Corjone logo as part of the branding for a search app involves a thoughtful and strategic design process to ensure the logo effectively represents the app's identity and purpose. Here's a step-by-step breakdown of the design method:

1. Understanding the App:

The first step was to gain a deep understanding of the search app, its core functionalities, target audience, and unique selling points. This understanding will serve as the foundation for the logo's design.

2. Research and Inspiration:

Extensive research was conducted to gather inspiration from various sources, including competitor logos, industry trends, and design styles. This helps identify what works well in the search app space and what sets On-Corjone apart.

3. Concept Development:

Based on the insights gained, the designer begins brainstorming and sketching initial concepts. These concepts aim to convey the app's key messages, such as accuracy, efficiency, and user-friendliness.

4. Icon or Symbol Creation:

Many logos include an icon or symbol to reinforce the brand's identity. For On-Corjone, this symbol may represent aspects of search (on), discovery, or connectivity. The designer created various iterations of icons, experimenting with shapes, colors, and symbolism.

5. Color Palette:

Color psychology is considered to evoke the right emotions in users. Colors that convey trust, reliability, and efficiency may be chosen. The designer developed a color palette that resonates with the app's mission.

6. Feedback and Iteration:

Preliminary logo designs are presented for feedback from stakeholders and potential users. Their insights are invaluable in refining the design to ensure it communicates the desired message effectively.

7. Testing:

The logo is tested across various platforms, screen sizes, and backgrounds to ensure readability and adaptability. This step guarantees that the logo remains impactful in different contexts.

8. Finalization:

After rounds of refinement and feedback, the final logo design is chosen. It encapsulates the essence of On-Corjone and aligns with the brand's values and goals.

9. Presentation:

The logo is presented as part of the overall branding package, showcasing how it will be used across the app, website, marketing materials, and more. This ensures a consistent and coherent brand identity.

10. Launch and Monitoring:

The logo is officially launched and incorporated into the app's branding. Continuous monitoring and user feedback are essential to assess the logo's effectiveness and make adjustments if necessary.

The design method for the On-Corjone logo is a comprehensive and iterative process, aimed at creating a visual identity that resonates with users and reinforces the app's core values and mission.