Caju Benefícios - UX & Brand Design

Creation and implementation of the complete visual identity, ensuring cohesion, market recognition and alignment with the brand's objectives. As a Brand & Product Designer at Caju, I led branding initiatives that strengthened the company's image, including marketing campaigns, promotional materials and brand guidelines. I also actively contributed to the achievement of financial success metrics, reaching R$15M/month in cash-in and maintaining a user satisfaction NPS of 92%.