The Golden Hop

In this practice job I have completed, I created a logo and identity for a company called "The Golden Hop Brewery & Restaurant".

With a cozy, community-driven consumer identity and a semi-premium beer palette to work with, I wanted to create a logo that not only exudes that this is a brand about quality and attention to detail, but also trust and shared experiences, in a familiar yet modern style.

The logomark is a combination of an illustrated cascade hop and a sunrise, derived from the name "Golden". Colours also tie into the gold aesthetic, consisting of browns and yellows.