Tone of Voice Book

I worked with The Small HR Company on many projects. From graphic design to business operations! In my time there, I created many brand assets which further fleshed out the company's personality and branding.

The tone of voice booklet was created to give employees a sense of how they should portray themselves to clients. We aimed to ensure that the employees were educated on how to approach HR clients and how they should construct any writing involved in their role.

Together with the TSHRC team, we decided to go with a bright yet professional look to the Tone of Voice Booklet. I especially loved the combination of electric blue and muted orange in this design!

I wanted the whole book to flow, and achieved this by bleeding the colours into the next page. The use of round elements allows the text to clearly stand out on the page. I wanted the employee to be engaged with the booklet and also be excited to flip the page!

For the language section, I combed through various TOV booklets in multiple industries to construct and write TSHRC's language section. I enjoyed developing their brand voice and truly defining who their employees embody.

The full rights of use has been given to TSHRC. Please respect that this was a custom creation and includes info from their business.