A learning initiative that fully immersed me into the realm of web design.

This project holds a special place for me, as it guided us through the comprehensive UX journey, including the essential research phase.

There is original DB web-page ⬇️

Hence, we initiated user testing on the initial website, executed a survey, and carried out interviews to define the user profile.

We meticulously pinpointed shortcomings in the DB web portal's interface and system.

Additionally, we mapped out a web flow and commenced crafting low, medium, and high fidelity iterations of the site.

Displayed in the screenshot below is the initial layout for seat selection in a train car.

This adjustment was necessary as numerous participants struggled to comprehend their seating arrangement in the original website version, which solely featured a dropdown list.

Following thorough research, organization, and strategic planning, I crafted a vibrant design inspired by sunset hues. This choice was influenced by recurring feedback during interviews, where participants frequently mentioned the need for a warmer and more appealing visual aesthetic to replace the previously perceived cold and unattractive design.

And here we go!