Alberta Lane's Hop Pursuit
Newest beer project fresh off the press. Introducing Alberta Lane's Hop Pursuit. This will be a fill-in-the-blank style label for their short run productions of various hop forward beers to be distributed in 16 oz cans.
For this design, I thought instead of just having an illustration in the middle with some design elements flanking it as is more standard, I would incorporate a number of the design elements directly into the illustration to create a more complete cohesive label where the artwork really takes the lead.
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