Fire Creative

I'm excited to present a standout project from my time at Academy Xi, where I focused on branding Fire Creative, a media production firm with a specialised focus on science. 🎬🔥

Objectives and Scope:

The objective was to create a unified brand identity that encapsulated Fire Creative's innovative and pioneering spirit in the realm of science-focused media production. This required an in-depth brand workshop, logo design iterations, and web design mockups.

The Branding Workshop:

The initial stage involved conducting a detailed branding workshop to explore the core values, mission, and target market of Fire Creative. This workshop provided critical insights that served as the foundation for the multiple iterations of logo designs.

Logo Design:

The iterative process led to a logo that perfectly encapsulated the pioneering spirit of Fire Creative. The final design was a culmination of insights and creative elements that aligned with the company's brand values. 💡

Web Design:

To further extend the brand identity, I created a one-page website mockup. This served to outline Fire Creative's range of services and establish its unique market positioning. The website was designed to be user-friendly while encapsulating the brand's cutting-edge approach.

Animated Logo:

To enhance the brand's digital experience and create more engagement, I also developed an animated logo. This animation serves to bring a dynamic aspect to Fire Creative's branding, consistent with their innovative nature. 🚀

Tools Used:

For this project, I employed Adobe Illustrator for the graphic elements, Adobe XD for the web design mockups, and Premiere Pro for the animated logo.

While this was an academic endeavor, the experience and skills I gained were invaluable for my future career in branding and design.