Northstar: Financial wellness for the 100%

During my time at Northstar, I helped craft and inform strategy around six key product initiatives, working closely with product and engineering to ensure efficient workflows that hit KPIs. This work also required close management of the Design System and updating tokens as-needed.

I also presented a unique branding opportunity for Northstar that further reinforced its brand and product promise while positioning the company to grow in consumer equity as it continues to establish itself in the market.

“Will brought his background of leading teams and building products 0-1 and helped craft a holistic narrative that made the entire product team better. Will is an outstanding leader, product builder, coworker, and designer.”

Dennis Cortes | Head of Design, Northstar