Bonfire is a link-in-bio community and business tool for Creators.

I worked with the founding team to rebrand the company and craft a product strategy and design that would stand out in a crowded space and position Bonfire to be a bridge to help transition creators to Web3 technologies. Through research, I discovered how Bonfire would stand out, and crafted a user journey that helped everyday users understand Web3.

“You brought together branding, story-telling, product, design, and copywriting to iterate with excellence alongside our team from first draft through product launch – excellence through and through."

Hugo Pakula | CEO, Bonfire