Contrast Rebrand

We spent months working on who we are.

Today, it all becomes clear.

But it all started 2y ago…

When we were running webinars.

Dull, boring and lifeless.

No spark or joy.

Just meh.

We wanted to understand why.Were we the only ones that felt this way?

We talked to 162 people that run webinars.

(Yes really, we counted them for this post).

Most people shared our feelings.

Nobody loved webinars.

Some hated them.

Webinars in their current format were slowly, but surely dying ☠️

If the people organizing them felt this way…

We could only imagine the people watching them.

We decided to switch perspectives.

We looked at videos that we loved.

Our favorite YouTubers. Twitch streamers.

And yes, we dare to say it in B2B, even TikTok.

These videos looked better.

Things felt more fun.

They were different.

Who was to blame?

Did marketers lack inspiration?

Did they not want to create great videos and webinars?

Nope.

We didn't think so. It was a product problem.

We strongly believe that we shape our tools.

And that our tools end up shaping us.

So we asked ourselves: can we build a webinar product that helps marketers build engaging relationships with their customers?

This is what we set out to do.

It became our obsession.

A webinar product that feels fun, engaging. Not corporate.

So we got to building. Because that's what we do best.

This was 2 years ago.

Today, we’re introducing an all new Contrast.

Fun, engaging webinars that feel authentically you 💜

Check us out at getcontrast.io

Animation by Yevhenii Ometsynskyi