Branding & Packaging for Kavitza coffee brand

Kavitza is a coffee brand from Croatia, established by a passionate enthusiast dedicated to providing the finest beans to the local market. The name cleverly plays on words, as when inviting a friend for coffee in Croatia, you'd naturally say, "Idemo na kavicu".

This message exudes positivity. We'd even dare to say it's irresistible!

To convey the brand's character, we've placed a strong emphasis on illustrations that create a vibrant and lively visual experience, which transforms with each type of coffee.

These illustrations depict the coffee's origins by showcasing women from various African regions where each coffee variety is cultivated. Given our packaging's vibrant design, we've harmonized it with a simple, yet striking typographic logo.

All these elements seamlessly fit together like a puzzle, crafting an identity that's daring, easily recognizable, and speaks for itself.

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