Kismet - Online Ethical and Eco Lifestyle Products Brand

Kismet’s mission statement was that buying sustainable, organic and eco friendly doesn’t need to be a chore. Products and shopping experiences can be both luxurious and environmentally ethical; those two ideas don’t need to be mutually exclusive.

The offerings were to be highly styled, curated and vetted for eco pedigree. So the branding package that we created for them had to perfectly embody this commitment to bringing together two opposed ideas. The human desire for luxury and nature’s need for protection.

The nurturing hands guarding the olive branch carries a huge amount of meaning to the client’s customers, and projects ideas of peace, protection, nature, organic ingredients, balance, and harmony. This then combined with a sleek and elegant custom typeface creates a characterful and effective logo.