Neoro - Brain and Spine Institute

Neoro, in addition to the sound similarity with the clinic's specialty (Neuro), brings the semantic richness of Neo + Oro (new + gold), positioning and conceptualizing the brand in an innovative and valuable way, adjectives that illustrate its commitment to medicine and with life. 

The brand follows this concept by superimposing neurons, gold veins and the letter "O" located in the middle of the word, alluding to the central nervous system itself. The simplicity of its features and the non-obviousness in communication make it an imposing and self-confident brand.