Nourish Premium Tea Packaging
Conceptualizing a premium tea brand
Nourish Premium Tea emerged as a personal challenge in my lettering and packaging design studies. The endeavor aimed at crafting a distinctive lifestyle brand that would capture attention on the shelf and in the online market and remain a cherished visual element for customers at home.
Design-wise, my focus centered on formulating a purposeful wordmark that would serve as the cornerstone of the brand's visual identity. Consequently, I delved into two distinct stylistic avenues: one marked by structure and the other embracing organic flow. These routes, though divergent, were united by a shared motif - the tea leaf - which was then integrated into the packaging design.
Vector Progression (above)
& Final Vector (below)
Does your packaging need some custom lettering that truly stands out?
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branding
cardboard
custom type
design
elegant
graphic design
hand lettering
illustration
leaves
lettering
logo
logotype
packaging
pattern
premium
tea
tube package
type
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wordmark
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Posted on
Aug 16, 2023
More by Daniel de Sousa View profile
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