Mercu.com: SaaS Website Revamp (Live)
We’re excited to finally share the website revamp project for Mercu - the chat-based employee enablement platform for the deskless workforce that helps organizations connect via chat-apps frontline workers already use - WhatsApp, SMS, iMessage, etc.
Check out the live site here: https://mercu.com/
Mercu had a unique product but with a landing page that served as a placeholder website. The team noticed they were receiving a lot of interest in the product despite not promoting their website.
The problem? The old website didn’t reflect their updated brand and product positioning. It was generating zero leads, and not doing the team any favors.
That’s when they decided to make it official.
The goal was to build a website that educates the market and lays groundwork for inbound lead generation. Mercu wanted to focus on getting the basics right on their brand, positioning and market awareness.
We worked with the Mercu team to refine their messaging, write value-focused copy and engage their target audience. Additionally, we built pages on Webflow to create a structure that would scale hand-in-hand with Mercu as they add more content and resources.
It didn’t take long (under 6 weeks) before we went live. The result? An educative, engaging, and scalable website that differentiates Mercu from the competition, shows the product’s capabilities, and builds a foundation for lead generation.
Here’s what the client had to say about the process:
“We needed to go from zero to one quickly, and we did. From our first call through to our website going live, it was under 6 weeks. Most agencies excel at research, smooth talk and nice decks. These guys execute.
They are experts at SaaS websites. And you feel that expertise equally across content, design and implementation - they really know what they’re doing.
You can be relatively hands-off and trust that it’ll be a home run. We’re very proud of the end result.”
Project Scope:
Research and messaging
Website structure and copywriting
Brand exploration and art direction
Website and landing page design
Custom product visuals design
Webflow website development
Keep an eye out for more project shots coming your way.
Need a visually impressive, high-performance website that brings out your best value props?
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