Our second brief for the 28 Day Branding Illustration Challenge with Inkygoodness, was provided by the good folks at Fiasco Design.

The task was to create a vibrant set of spot illustrations to help dial up the personality of a plant-based food brand.

Fuelled by positivity, these illustrations aim to position eating delicious, healthy, plant-based food as accessible for all.

It was an absolute pleasure working with Marj and Mike at Fiasco, who provided thoughtful feedback and astute direction throughout the process.

Amazingly, I landed my second highly commended for my efforts, and am pretty proud of the results.

Please scroll for colour drafts, sketches and mockups 👇

.

.

.

—————

For more on Inkygoodness - http://inkygoodness.com/

For more on Inkygoodness Collective - https://www.instagram.com/inkygoodnesscollective/

For more on Fiasco Design - https://fiasco.design/

Colour Drafts

Sketches

Mockups

Credits:

Browser mockup template by designwarrior on Freepik - https://www.freepik.com/free-psd/3d-interface-website-presentation-mockup-isolated_23126615.htm