Our main objective was to develop a long-term social media communication strategy. We started our activities with a profile audit.

For such a well-known fashion brand, the priority area was the Shop section, where it is possible to present and sell products to customers directly from Facebook. We developed this space and, using an external tool called WooBox, added an additional Catalogue category to the menu, to which we attached a file with the current collection so that the brand's customers could see the overall offer.

The real face of the brand

Given that audiences engage more under content showing the real face of the brand, we organised photo shoots directly in Esotiq stores. We presented the real faces of the shopkeepers and the products shown on the hangers.

164 000

new followers

30%

average postage rate

Organic reach

We highlighted special actions in our efforts with bots. With the right settings, one of them gained an organic reach of 132,233, 204 reactions and 780 comments. This is an example of fan interaction that shows that the brand is following trends.

Visual consistency

We also took care of a consistent graphic identity for the brand on Facebook. We made sure that the profile had a suitable setting for each occasion or discount action. The vast majority of the brand's users are mobile customers, which is why the perfect look of the profile in the FB application was so important to us.