Home&You

Home&you is one of the best-loved Polish brands in the Home Decor category. Our cooperation with the client has continued since the launch of the online shop and the brand's first steps in the e-commerce sector.

As part of our cooperation with home&you, we implemented activities based on affiliate networks, using advertising formats typical of each stage of the sales funnel.

In order to build brand awareness, we used thematic websites, native advertising, content commerce, influencer marketing and mailing campaigns. To support these activities, we also used Ceneo - a service that brings together offers from online shops, product comparison sites and the Homebook platform, which aggregates offers from interior design shops. In order to increase sales, we relied on solutions such as Criteo, cashbacks and discount sites. Elements such as mailing were also integrated into sales campaigns. We used real attribution in the affiliation, which means that publishers at the top of the funnel were also rewarded and received a commission. We implemented a campaign on Google and FB with the aim of achieving the highest possible revenue. We also used video content to work at the top of the sales funnel.

In June, we also ran image campaigns to promote new collections. We used the traffic gained for subsequent remarketing activities and those designed to boost sales.

Consistently implemented campaign activities, the use of social media potential and the diversification of various tools have had a significant impact on increasing sales and generating brand profits in the e-commerce channel.