MATCHDAY: Brand applications
Nothing like feeling part of a squad
Branding wearables to reinforce brand identity is a classic, but when it comes to a sport-based company, it is a must. While working on Matchday's branding, we wanted users to feel they're not merely trading NFT tokens but playing for Team Matchday, just like their idols do for their respective teams.
And what's better for branded soccer kits than Matchday's striking lime green primary color? The brand's symbol blends in perfectly too. The apparel is all digital—at least for now—but users' association with the brand is very real.
Of course, there is more to branding collaterals than wearables. We additionally created additional branded assets, such as billboards displaying players' cards with accent color palettes. When it comes to brand immersion, sky is the limit.
