Payment Process

The project aimed to optimize the user experience during the payment process for the premium package in a photo editing application. The three crucial steps in the process were: users uploading edited videos and selecting a premium-exclusive effect, subscribing to the premium package, and completing the payment process. Solutions included clear CTAs, improved visuals, trial mode, simplified premium package options, transparent billing information, and multiple payment methods. Results showed increased conversion rates, reduced

drop-offs, and improved user retention with the app's premium features.

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