QBOH | Barber shop | Logo design & Brand identity

The brand Qboh offers men grooming services and exudes machismo. The brand has a contemporary outlook and is powerfully energized by mystery and excitement. Qboh encourages a sense of male well-being among their consumers by using the excitement generated by the newest fashion trends in the men's grooming business. The services offered by Qboh are quite valuable to their clients, and they also encourage a man's classic yet trendy grooming.

The idea of the project is to draw attention to the company's masculine appearance of the brand since masculinity is one of the important pillar of the brand which holds its identity together, followed by masculinity, a modernistic approach towards men's grooming plays a huge role to create newness and create a contrast among the competition. With a complete understanding of the ins and outs of the brand message and value, the direction and tone of voice of the brand was visualized and further executed with a modernistic logo, bold and adventurous color palette, and a unique way typeface pairing to preserve the classic approach of men's grooming just the way Canadian men in their twenties and forties would love .