Parliament Elections Campaign

A design campaign for a candidate of Kuwait's 2023 Parliament elections, Mr. Ahmed Lari. The campaign runners asked for a re-design of their brand. The client was looking to keep the soul of the 2022 campaign while freshening it up and refining it. Our goal was to simplify the overall look. As a result, the brand colors were reduced to 3: Maroon Red, Dark Grey, and white. The previous campaign lacked consistency between the designs, so we knew we could improve that area. We didn't git rid of the shadows and gradients present previously, as that would've been a big departure from the previously-adopted style. When it comes to the typeface, we kept the same typeface but bolder fonts were used instead, as we felt the bolder fonts inspired greater confidence in the statements made.

The slanted red rectangle was a shy feature of the previous campaign, and after studying competitors of Mr. Lari we decided it would be a powerful & distinctive design feature, so we embraced it as a central part of the brand.

Pre elections social media posts

Lanyard for campaign-workers