This case study showcases how I improved a nightclub app's user experience (UX) and design (UI) by adding a convenient cab booking feature. My goal was to create a user-friendly app that captures the nightlife vibe while ensuring hassle-free transportation.

Cab Booking Integration : Our standout feature is the smooth cab booking. Users can now easily secure a ride after their night out.

UX Research Insights: I started with research to understand nightclub-goers. They wanted a fun app and an easy way to book a cab for safe travel home.

User Journey Map

Ranveer's User Journey Map illustrates the comprehensive sequence of his experience, encompassing event exploration, attendance and the journey back home from a nightclub.

Starting the design

Paper Wireframes | Digital Wireframes | Low-fidelity Prototype | Usability Studies

Refining the design

Mockups | High-fidelity Prototype | Accessibility

UI Design Solutions:

I redesigned the home screen to highlight upcoming events and special offers instead of generic services. I have also added a simple cab booking tab for quick access.

Simplified Event Navigation: I made events easier to find by organizing them into categories like themes, genres, or artists.

Refinements Based on Feedback: Two rounds of user testing helped me fine-tune my designs. I have improved based on what users liked and what needed adjustments.

Click here for the prototype

Conclusion

Conclusion: This case study illustrates how UX research led to better UI design. My concept app now delivers a seamless nightclub experience with added convenience and safety through cab booking. My iterative approach ensures users enjoy their nights out while staying connected and secure.

What I took away from this project?

User Focus: Prioritize user preferences for a relevant experience.

Seamless Integration: Integrate practical features for smoother use.

Visual Hierarchy: Prioritize content for user engagement.

Simplicity Matters: Simple design aids usability.

Iterative Refinement: User testing improves design quality.

Holistic Approach: Cater to diverse user needs.

Adaptability: Embrace change based on insights.

Effective Communication: Showcase design decisions clearly.

User Safety: Responsible design promotes safety.

Continuous Learning: Stay updated to evolving trends.

This project deepened my UX/UI understanding and skill set.