#32 Keep in mind the purpose... raising funds. It's important to make a design simple and compelling if you're seeking money. Is it for startups to raise money from investors? (Such as on WeFunder, Republic, StartEngine)

Or raising funds for a community cause like funding the restoration of a historical monument?

So what's really important? The number of contributors, the total amount raised, campaign details, and highlights? Also consider size, imagery, placement, slogans, etc.