MWK ❖ FKC | Visual Identity
About the Client:
The Marketing w Kulturze conference and the Forum Kultury Cyfrowej are two "sister" events that will take place day after day - on October 25 and 26 this year in Gdansk.
Marketing w kulturze (Marketing in Culture) is a nationwide event for people involved in communication, marketing and promotion in public cultural institutions, the private sector related to culture and non-governmental organizations.
Forum Kultury Cyfrowej (The Digital Culture Forum) was planned in response to the expectations of the cultural sector community related to digital transformation in cultural institutions.
Objective:
The task was to create a visual identity for both events in such a way that each could function both separately and together. This year's change of location of the institution's headquarters was to be included in a fresh approach to this project, and the look was to be different from previous editions. Accessibility was also an important factor.
The Idea:
The result of the design work was a choice of modern grotesque typography, simple generative shapes set in motion with Cavarly and contrasting colors against a black background. The blocky, simple form of the layout, combined with many geometric shapes, gave a distinctive yet clear expression to the entire identity.