Idea::Bank strategic facelift

The original identity has undergone a subtle facelift, with the purpose of sustaining a cohesive brand architecture and of enhancing the role of the “Four Dots” symbol. Consequently, the symbol was given an unusual but very important function, clarifying the masterbrand architecture and inviting a flexible but always branded product development. Furthermore, the symbol acquired additional internal and external communication meaning, as well as the functional ability to recreate the brand or product visual identity in headlines and body text, either as a double colon or personalised hashtag.

Client

Idea::Bank

Year

2015

Services

Design for publishing

Recognition

Costa Rican design website “El Poder de las Ideas” acknowledges Brandient’s facelift for Idea Bank’s logo among the worldwide landmark design works for the financial industry in 2015.

Books & Magazines

Graphic Design School: The Principles and Practice of Graphic Design, 6th Edition — Wiley Publishing, 2016

Credits

Agency: Brandient

Design Director: Ciprian Badalan

I designed this items while being part of Brandient team. Brandient, with offices in Bucharest and Singapore, is a brand strategy & design consultancy inducted into Rebrand Hall of Fame for Branding Excellence Worldwide.

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