What is SEO and How does it Affect your Business

SEO, or search engine optimization, is the process of improving the ranking of your website in search engine results pages (SERPs). When optimizing your website ranks higher in search results, more people will find it and visit it. SEO can be a very effective way to increase website traffic and generate leads or sales. In a study found that businesses that invest in Search Engine Optimization can see an average of 100% increase in organic traffic.