Welcome Doye, a luxury swimwear brand based in Lagos, Nigeria. I had the opportunity of developing the brand logo and overall identity and it was an exciting experience. The concept of this logo takes the brand initial 'D' and breaks it down into waves that takes on the character of the ocean. Swimwear outfits are usually worn out at the beach during summer and all these were taken into account in the development of the brand's overall identity.

Logo Animation

The animation I created for the logo added some life to it and further showcased the concept behind the logo-mark. The flowy build from lines into the brand name initial and the irregularity of the lines as well.