Build to Rent — unused concept

unused identity mark concept created for Build to Rent

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BTR is an expert in real estate investing, single-family construction and property management — a ground-up approach to the idea of “home.” A home isn't just a structure where people live, it’s a larger concept that includes feelings of safety and stability, the place through which we frame the stories of our lives. Build to Rent helps create and foster "home" for their clients by providing both housing and financial stability, for investors and tenants alike.

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The identity mark for this concept is a simple depiction of a home, created by two lines that meet at the roof and point upward, speaking to both home building and to financial growth in one visual.

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See the final work here