EXPERIMENTE+

Naming, Brand, Visual Identity, and Website

Experimente+ offers a unique service: they accompany individuals aged 50+ on both travel excursions and everyday needs, such as taking them to a medical appointment or physical therapy. They take care of all the arrangements, picking up the client and dropping them off at their doorstep. Considering the age of the target audience, it's important to communicate with caution - carefully selecting words, colors, and images. The challenge for the studio was twofold: we had to create the company Name and Visual Identity. It had to be light, avoiding the notion of rigid, boring, or cheesy maturity. So, we decided to be bold, appear youthful without actually being young, and show that life is still worth experiencing.

Website: www.experimentemais.com.br

NAMING

After conducting studies and defining the brand strategy, we proposed 2 names, taglines, and logos.

"Destino Sênior" worked well, but it was too mature and serious, despite the chosen colors. And the idea of "experiencing more because life is still worth it" was killer, let's admit it. It translated well what the brand wanted to convey: let's enjoy more, explore more, take better care, live more! Additionally, it alluded to both the word "experienced" and "to experiment," two crucial points for the target audience. The "+" symbol also refers to "50+." That's why it was the best choice, undoubtedly.