PEMD – Planejamento Estratégico de Marketing na Era Digital

Nino Carvalho

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In one sentence, PEMD is an acronym for Strategic Digital Marketing Planning.

However, PEMD goes far beyond an acronym. It is a solid and successful methodology for Strategic Marketing Planning, applicable to companies of any sector and size, combining key theoretical references with extensive market experience. The PEMD Methodology has already been learned and adopted by hundreds of professionals and organizations in various countries.

It has everything to become a digital business bible for universities and marketing and communication students.