About Hiver

In an era where communication and collaboration have become increasingly intricate, navigating the myriad tools and engaging multiple stakeholders can be a challenging endeavor. Enter Hiver – a transformative solution that simplifies the complexity surrounding teamwork. With Hiver, simplicity is not just a feature; it's the guiding principle. The platform is designed to empower teams to foster meaningful connections with customers, employees, and vendors effortlessly.

What sets Hiver apart is its user-friendly approach. No longer do you need to grapple with complicated setups, undergo extensive training, or puzzle over feature functionalities. Hiver seamlessly integrates into Gmail, providing a straightforward and efficient solution that lets you manage communication without breaking a sweat. Join us in exploring how Hiver is revolutionizing collaboration by making it not only effective but refreshingly simple.

🧬 Challenge

Hiver urgently required a reorientation of its brand, enhanced visual coherence, and an improved user experience. The existing website and CMS fell short of meeting their marketing requirements, especially as the product team geared up to introduce a more robust platform. The occasion called for a holistic approach to unify the entire identity under a cohesive brand experience.

Before engaging with TripleDart Hiver encountered

• Lack of account hygiene and incomplete campaign structures

• Inappropriate search terms redirecting almost 30% traffic to irrelevant contexts

• No roadmap on campaign level projections or scaling the ad spend to leverage better ROAS

• Insufficient assets to execute paid campaigns to their full potential

🧪 Solution

Following thorough market research and data analysis, we have identified actionable opportunities to redirect Hiver towards a more sophisticated market segment. We advocated for a distinct Hiver identity, empowering their marketing team to embrace creativity and expressiveness. A User-Centric methodology has been introduced, emphasizing personalized onboarding, exceptional customer service, and clear, compelling content and messaging. The revamped brand strategy accentuates user value and showcases specific customer cases, aiming to guide users in choosing Hiver over its competitors

💡 Discovery

We started with monthly projections to enable optimal scaling through different channels for each campaign besides improving the overall funnel ratio. In the last two quarters, we’ve successfully met the projections on a MoM basis.

Key Insights

Here’s a breakdown of how we did it,

• Our primary goal was to hit the right search terms. We performed a rigorous search term cleanup which helped us save at least 30%-40% of the total spend.

• Account restructuring and segregated campaigns based on the geo-locations and strategic themes to control the bids, budgets, communication, and targets.

• In-depth audit was performed to identify idle or poor-performing keywords and infused several Responsive Search Ads to pump up the Quality Score.

🧩 Expanded Design Strategy

Analysis

The research initiative commenced with an examination of the market, competitors, and the current positioning of Hiver. We delved into quantitative data, scrutinizing how individuals interacted with the website. This encompassed audience demographics, retention and referral metrics, user behavior patterns, and a thorough examination of standard user flows and conversion points.

Research

Conducting interviews with both users and team members, we sought a deeper understanding of the motivations and methods behind Hiver's usage. Insights gathered from discussions with growth, partnerships, and customer support teams, as well as users, played a pivotal role in shaping target personas. By delineating these personas, we could more effectively address the distinct challenges faced by each customer and underscore Hiver's advantages over its competitors.

We revamped the website structure and navigation, refined the presentation of product capabilities, and clarified the core product message.

We revamped the website structure and navigation, refined the presentation of product capabilities, and clarified the core product message.

Enhancements in design elements that contribute to higher conversion rates, such as improved call-to-action buttons or streamlined user flows

Strengthening the visual identity and recognition of the brand through design improvements.

Evolving the brand's visual identity in a way that resonates with the target audience and reflects the brand's values and positioning.

🏆Results

5X

Decrease in Cost per MQL within 6 months

3X

increase in ROAS

50% 

Increase in Landing Page CVR (From 2.5% to 3.6%) after the CRO Suggestions

Revitalizing Hiver

The transformative journey with Hiver not only redefined the brand but also underscored the power of strategic design thinking. As we celebrate the achieved milestones, the success of this collaboration stands as a testament to the impactful fusion of innovation, user-centric design, and a commitment to excellence. The redesigned Hiver experience not only meets but exceeds expectations, setting a new standard for seamless, engaging, and purposeful interactions. Here's to a future where design continues to be a driving force, propelling brands to new heights of success.

Visit Hiver

Hey there👋

We work with software and tech companies to launch, scale, and transform their acquisition marketing. Our design team that collaborates with software and tech companies to drive impactful growth through acquisition marketing. Our mission is to assist our clients in launching, scaling, and transforming their marketing efforts.

Book a call with us here.

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