Law Company – rebranding, redesign & web development
An effective website for a law firm close to clients, close to business, close to heart…
People who have to use the services of a law firm feel a lot of stress. On the one hand, it is connected with the extreme situation they have faced in their lives.
On the other hand – the very function of a lawyer creates a respectful distance.
We knew that visual identity materials must communicate openness and peace of mind, convey experience and guarantee security. The website has to be accessible and easy to navigate for all potential customers – regardless of age and ability to use modern technologies. Our goal was to warm up the image of the law firm a little bit.
Refreshed logo
During the work on the logotype, we created diametrically different proposals.
First variant referred to the ruffle worn by lawyers.
In the second, we designed two columns: one showing a pedestal and one topped with an architrave.
The third proposal included the first letters of the lawyers’ names, emphasizing the importance of different perspectives and standpoints on court cases.
However, the heart of Dominika and Piotr belonged to what they started their professional journey with. That's why they rekindled their love for… the old but heavily refreshed version of the logo 😍
The final version of the logo shows two different arrows. They show the versatility of the Law Firm, different points of view, and individual approach to the client. In addition, the sign symbolizes readiness to act and help. They are also associated with the Law Firm-Client relationship.
Style visualization & graphic design of business card and letterhead
On the website we have proposed the Literata Sheriff font – decorative, readable, associated with trust and professionalism. We decided to put it together with sans-serif font: Lato. It combines elegantly and is extremely easy to read.
Geometric shapes referring to the logo became the main theme of the firm’s website. Transitions between subpages, animations of vector graphics, drawing lines and rhombuses while scrolling, discreetly appearing content – these are small pleasures that we have served to users 😉
We have also prepared consistent materials to support the promotion of the law firm: business cards and letterhead!
Incredibly fast website & technological details
Despite its volume, the website loads extremely fast, and its speed is staggering on both computers and mobile devices (responsive website also flies on a tablet!). We have achieved this effect by using the Gatsby. js framework, which allows us to build blazingly fast websites and applications.
So when choosing hosting, we had no doubts. We opted for Gatsby Cloud – ultra-fast server infrastructure from Gatsby.
What other technological details were used during the implementation of the project?
WordPress in headless mode
All content on the site is editable from the CMS
Serverless model
Custom cookies
A new website for a law firm is maximally SEO boosted…
We have optimized all content for key phrases. We have moved content from the previous site and added appropriate categories – and we can already see that the results are outstanding! Google appreciated it, to say the least.
These are just some of the solutions we have implemented.