Slate Branding & Webflow Case Study

Modern cleaning company branding and webflow design thumbnail by What If Web a NEW ZEALAND Design

A clean slate

Transforming Slates branding and web presence to reflect their exceptional services

Wireframe version of the Slate logo, skillfully designed by a New Zealand-based design company

Brand Design

Despite offering exceptional services, Slate Cleaning grappled with an outdated website and insufficient branding. As the right fit for the job, Slate approached What IF Web to transform their online presence and create a compelling brand that complements their quality service.

A bold Slate logo surrounded by intricate mosaic patterns. The logo, creatively crafted

Guided by their vision and journey, we developed a revamped brand identity featuring a fresh new logo, vibrant colour palette, design assets, typography, and a distinctive brand pattern that ties it all together. This comprehensive brand package served as our foundations for an inviting and impactful website that sweeps clients off their feet and positions Slate Cleaning as an industry leader.

Slate logo in differnt colours of blurple, dark purple, and white
Font used by Slate

The new website not only showcased an impressive visual appeal but also successfully achieved Slate's objective of highlighting their diverse range of services and locations. This strategic shift allowed them to expand their focus beyond residential cleaning to include commercial cleaning as well.

Screen shot of Slate website home page made in Webflow by a New Zealand design company

The icing on the cake was integrating an interactive multistep proposal form with Formly coupled with a custom proposal system enabling personalized proposals with different locations and associated services. This created a more streamlined process that made it easy and engaging for prospective clients to reach out and request a proposal.

Screen shot of Slate website in a mobile version made in Webflow by a New Zealand design company

Slate now boasts a compelling brand and online presence that effectively highlights their offerings and sweeps clients off their feet and propels them ahead in the competitive B2B cleaning industry.

What our amazing clients had to say about working with us!

"Tom and Isaac did a phenomenal job with our branding and website redesign project. I evaluated over 10 potential agencies worldwide and chose them because they offered the best value (branding + complete website redesign and build). The logo Tom came up with is genius and hit the mark on the brief. The process was managed by them with adherence to deadlines and responsiveness to our comments and edit requests. Very happy with the results."

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