Desire Guide

This is one of two concepts that we presented as part of the initial design phase for a web project. In the spirit of "no more big reveals" and agile web design, we're trying a new approach that we refer to as the design and interactive style guide, aka: The Desire Guide. :)

While it's similar to a mood board, it allows us to go one step further and demonstrate how elements of the site (photos, type, colors, copy headlines, buttons) will interact with one another to produce an overall tone. So far it's been well received and sparked some great client discussions.

Designed at Vermilion.