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Check out Bank Asia Islamic Rebranding Case Study

Logo Metaphor

According to the 150.36 million Muslims worldwide and the more than 250,000 mosques, we exhibit the mosque here. A Muslim must perform five daily prayers and respond to the call to prayer (AZAN) heard from the mosque. More than 751.8 million times a day, or five times a day, 150.36 million Muslims are emotionally and physically connected to the mosque. Therefore, we believed that the customer or consumer would be more responsive and engaged with the brand if the brand identity was relevant to the specifics of the mosque.

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