HIDE Homepage Design

We designed this homepage that also acts as a landing page for makeup and skincare brand HIDE. We focused on a monochromatic Black and White theme and used the color Yellow for all the CTA buttons (Boost Your Skin) to make it stand out and get focus while also maintaining consistency across the page.

To get attention to one of the key features of the brand HIDE, that is, clean beauty products that are formulated with clean, non-toxic, and environmentally friendly ingredients - we added a horizontal strip of icons to denote characteristics such as 'Vegan', 'Cruelty Free', 'Non-comedogenic' etc. The icons are outlined in the color Teal which combines calming properties of Blue with the renewal qualities of Green.

Being a beauty brand where testimonials hold key we added two sections for reviews and results.

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