Brand Identity for Fitness Club
Hey,
Imodzrave is a fitness club in Tbilisi founded by two trainers Dachi Mikhelidze and Jarji Shuikashvili. Imodzrave provides services in the field of sports, sports recreation and a healthy lifestyle.
The name Imodzrave, translated from Georgian, means a verb move.
All the trainings consist of body movements. We move to achieve certain goals. We move to keep fit. We move to stay healthy. We move to feel alive. During the interview, the client emphasized the importance of correct movements in trainings, but unfortunately, quite often this is neglected and not taken seriously. Move is a key word of the whole project.
Our goal was to create a distinctive, bold, modern and dynamic brand identity, in which the idea of movement is felt in all its aspects.
Scope
Visual Brand Identity
Brand Guidelines
Credits
Creative & Art Direction: @ikamargania
Graphic Design: @ikamargania & @lukaerkvanidze
3D Modeling & Motion Design: @lukaerkvanidze
