Brand Guide Kit (shop mockup)

my recent role as a Graphic Designer at PixelExpose, I had the opportunity to work with Peplee, a versatile pet service provider located in Blackpool, Lancashire. My task was to create a comprehensive brand guide kit that encapsulated their core values and services.

Understanding the comprehensive nature of Peplee's services and their audience's diversity, I aimed to design a branding kit that would speak to all pet owners without losing its distinct personality. Through a series of brainstorming sessions and deep dives into their target demographics, I was able to encapsulate the essence of Peplee – friendly, reliable, and inclusive.

The end product was a unique brand guide kit that included a refreshing logo, well-balanced color schemes, and a cohesive set of fonts, graphics, and icons. These elements worked together to create a memorable brand identity, adaptable across various platforms from their website to social media, stationery, and promotional materials.

This project was a delightful challenge, enhancing my skills in brand identity design and providing a valuable contribution to Peplee's business growth. The process reaffirmed the importance of thorough research, empathetic understanding of the target audience, and careful crafting of visual elements to create a robust and unique brand identity.