Optimise the data export and management of Tag Heuer watches
 to facilitate coordination with 
sales channels.

🎯 Objective

Redefine the Tag Heuer PIM platform to enhance product
management among various stakeholders:

• Enhance the display of product data.

• Reduce time and costs for internal and external data entry.

• Facilitate interdepartmental cooperation regarding product data.

• Export data to subsidiaries (via Excel).

• Provide an overview of missing data for each product.

🚀 Challenges

• Display the information for each product (product number/name, criteria...)

• Implement a progress bar for each product to 
visually the missing data.

• Enable navigation between collections based on different criteria.

• Facilitate collaboration between internal and external departments 
to address missing/incomplete data using the progress bar.

• Modernize the platform while respecting the Tag Heuer brand identity.

🕹️ Methodology

• Identify user needs based on a brief provided by the client.

• Prototype: wireframes, graphical mockups, and design iterations.

Wireframes

UI design

Client: Tag Heuer

Agency: Hortis SRG

UI-UX design: Priscille Keller

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Thank you for watching.

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