MAS – Logo

Rebrand of www.maseventdesign.com

MAS was created by partners Mia and Sneha — hence the name M^S. We used the "greater than" symbol as a divider between the partners' first initial of their first names — "M" and "S". From here, the strategy was very simple in essence — to simplify each letterform down to one line. The rounded corners represent the soft, organic aesthetic of their work.