Litmus Live Conference Branding

For Litmus Live I branded a three-city conference and created the digital and print assets to support it. Litmus Live is an email conference with a sole focus on businesses improving their email content, development, and design. The Email Design Conference was the first of its kind, attracting practitioners of email design, production, and copywriting.

When branding the conference, I focused on creating a delightful and inviting design language to accent the environment allowing people to more easily get in their best head space to engage with each other. At the same time, I offered visually impactful designs that helped claim the Boston seaport and other venues as a Litmus production.The first task was to recreate the logo, and here are some concepts from the redesign:

Next was making a digital destination. A landing page was needed to hype up the event, detail expectations, and accept registrants. I created custom city illustrations to highlight the event locations and be used to market tickets.

The Boston Sea Port was where the largest Litmus Live would be hosted, so I created a range of custom graphics to accent the area such as banners, directional signage, agendas, posters, booths, stage backdrops, and more.

When guests arrived, they were greeted with a custom graphic tote filled with a pamphlet, workbook, Dinner invite, sticker sheet, and an exclusive event t-shirt.