Pop Sushi

Pop Sushi is foremost a captivating poster series that challenges the classical aesthetics of a traditional sushi restaurant interior. Instead of a minimalistic and clean sushi interior, Pop Sushi contrasts this with an explosion of colors and the overloaded nature of Japan. It’s loud, bold, colorful, overloaded, and chaotic; everything that one does not imagine when thinking of a traditional Japanese sushi restaurant. There are two poster series, a daytime and a nighttime version. Additionally, the design principles are adapted to different layouts, such as postcards or stickers, allowing for versatility in their use and cohesion between mediums. 

Overall, the Pop Sushi poster series aims to challenge the traditional aesthetics of a sushi restaurant by embracing loud, colorful, and chaotic visual language. The incorporation of sushi illustrations, bold colors, pricing information, vertical and horizontal text, and pop-up bubbles all contribute to the distinctive and captivating nature of the design. 

In terms of design elements, Pop Sushi includes:

Sushi Illustration: Each poster showcases an illustration of a sushi dish, which can be considered the centerpiece of the design. The illustration is simplified flat and visually appealing. 

Distinctive Bold Color: A bold color is used prominently throughout the poster to create visual impact and unify the design. This color complements or contrasts with the sushi illustration and overall composition.

Price and Color of Different Sushi Plates: The pricing information and the color plates of the individual sushi are also included on the poster.

Horizontal and Vertical Text: The use of both horizontal and vertical text adds dynamism to the design. The horizontal text can is used for headings, slogans, or promotional messages, while the vertical text is used for details like menu items, descriptions, or additional information.

Pop-up Bubble: A pop-up bubble is incorporated into the design to add a playful and interactive element. 

Each sushi illustration has a different color scheme, differing price structures, horizontal and vertical text based on the sushi, and a pop-up bubble.

Posters: DayTime Version

Posters: Night Time Version

Posters

Animated Poster Elements

Poster Book 

Stickers

Postcards

Posted on Jul 17, 2023

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