So here's the begining of my branding process for a Gravel Race event project I've been working on. The Mood Board!

6 images is around the sweet spot to gage a look and feel for a brand. I got a dusty, dirty, muddy, stoney textured feel from this board. Hard work - but still feeling enjoyment. Colours are very very natural, earthy and nudeish.

#graphicdesign #logo #design #marketing #designer #cycling #pa #encontrodeparedões #paredoesbrasil #paredoesbrasilpe #bike #cyclinglife #mtb #ciclismo #fitness #bikelife #cyclingphotos #bicycle #mountainbike #cyclist #sport #repost #triathlon #roadbike #bikeporn #cyclingshots #velo #logotype #workout #bicicleta