About Fincent

Fincent is a new-age finance firm that brings neo-banking in the form of SaaS. An SMB focussed financial hub powered by AI to bring all the budgeting functions for your business into a single platform. Fincent partnered with TripleDart to build their paid efforts from scratch to improve visibility and pipeline value.

Problem Statement

We undertook a comprehensive creative and content analysis for Fincent, meticulously comparing their offerings to competitors like Quickbooks. Our objective was to assist them in creating a seamless user experience on their web landing pages, ensuring that the visual language effectively conveyed Fincent's core values, notably their commitment to hassle-free bookkeeping assistance.

Overcoming Challenges: From Data Void to Brand Distinction

Throughout the creative design process, we heavily prioritized their values, infusing empathetic content into the relevant pages to resonate with their target audience. Through thorough competitor analysis, we conducted extensive research that proved invaluable in guiding us towards a focused visual direction. This direction effectively captures the essence of the brand's values, while also creating an approachable and trustworthy appearance. The outcome is a visually revolutionary design that exhibits a strong sense of cohesion.

To fine tune the creative, we started with

• Starting the paid efforts from scratch with no historic data was a well-known hassle

• Building Brand Presence and Credibility afresh was taxing

• Identifying factors that distinguish Fincent from the market players was high-priority

Ensuring Growth, Delivering Results

• 140% increase in Revenue in less than a quarter

• 168% ROAS within just three quarters

• 4X increase in Pipeline generation and Positive Revenue

• 2X decrease in CPC within two quarters

Exceptional Partnerships yields extraordinary results!

The collaboration between TripleDart and Fincent was a resounding success, as we skillfully optimized Fincent's traffic through finely tuned Paid Marketing strategies. Our team demonstrated expert finesse in constructing a Paid Marketing engine from scratch, swiftly adapting to Fincent's unique needs. In a remarkably short period of under two months, we experienced an exciting surge in revenue generated from strategic Ad Spend. This pursuit of excellence persisted, resulting in substantial revenue growth and an impressive ROAS of 168% within just three quarters. This case study stands as a testament to TripleDart's proficiency and the tangible results we achieved through our fruitful collaboration with Fincent.

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We are TripleDart. We work with software and tech companies to launch, scale, and transform their acquisition marketing. Our design team that collaborates with software and tech companies to drive impactful growth through acquisition marketing. Our mission is to assist our clients in launching, scaling, and transforming their marketing efforts.

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